Our story
After several years of supporting companies in optimizing their reputation, we realized that no existing tool truly enabled a deep, quasi-personalized understanding of communities across the entire web — capturing not only opinions, but the emotional signals shaping daily expectations. This insight led to the creation of Emoticonnect: a solution designed to decode and anticipate consumers’ emotional needs while combining human insight, creativity, data science and strategic expertise.
Today, Emoticonnect goes far beyond traditional marketing analytics. Built on a multimodal and multisectoral approach, the platform analyzes emotional data across text, voice and contextual signals to extend and enhance the customer experience with a 90% performance rate. Its methodology adapts to diverse industries — from retail and entertainment to defense, insurance and aeronautics — demonstrating that emotional intelligence is not a marketing add-on, but a strategic lever for decision-making, innovation and long-term performance across sectors.
2012
Creation of MaComAgency
In 2012, at the age of 21, Marie made her mark by founding MaComAgency, a marketing communications agency. She has collaborated with artists, hotels, brands, leaving her mark on memorable projects such as the show "Sister Act" in Mogador.
2012
Creation of MaComAgency
In 2012, at the age of 21, Marie made her mark by founding MaComAgency, a marketing communications agency. She has collaborated with artists, hotels, brands, leaving her mark on memorable projects such as the show "Sister Act" in Mogador.
2023
Official launch
from Emoticonnect!
At 34, Marie Argence is writing a new chapter with the launch of a unique offering in Europe, thanks to innovation. This groundbreaking technology, based on conversational and analytical AI, aims to measure consumer emotions. Going beyond superficial metrics, Marie, joined by Nicolas Rochelemagne (a French-American engineer specializing in AI), aspires to give brands an authentic understanding of consumer emotions to guide their marketing strategies.
Emoticonnect then began testing in various sectors such as hospitality, tourism, entertainment, and retail. The team is committed to bringing a human dimension to the analysis of online reactions, emphasizing the need to understand the emotions underlying interactions. It was then that the first proof of concept (POC) for Taylor Swift at the Paris La Défense Arena changed everything.
2012
Creation of MaComAgency
In 2012, at the age of 21, Marie made her mark by founding MaComAgency, a marketing communications agency. She has collaborated with artists, hotels, brands, leaving her mark on memorable projects such as the show "Sister Act" in Mogador.